Petro-Canada Lubricants Inc. (PCLI) has announced an exclusive renewal of its partnership with VfL Wolfsburg football club for the 2018/2019 Bundesliga season.
The agreement will see PCLI become a Top-Partner of VfL Wolfsburg and the exclusive national lubricants provider.
As a Top-Partner, PCLI – a leader in innovative lubricants, specialty fluids and greases – will benefit from marketing and promotional rights, in addition to unique hospitality experiences for customers and distributors at Wolfsburg’s Volkswagen Arena.
Founded in 1945, VfL Wolfsburg, also known internationally as 'The Wolves', is owned by the Volkswagen Group. The club has won the Bundesliga Championship, the German Cup, DFB-Pokal and the German Super-Cup, DFL-Supercup. The Lady-Wolves, VfL Wolfsburg’s women’s team, has an acceptionally strong history – last year succeeding to the Champions League final.
"As our presence and distributor network continues to grow in Europe, we’re excited to further extend our brand partnerships in the DACH region," said Mark A. Plake, president, Petro-Canada Lubricants Inc.. "The Wolves are a great club, built around ambition and commitment – values which align well with Petro-Canada Lubricants today and into our future. A successful partnership sees both parties grow together and we have no doubt that will be the case with The Wolves across the next season."
"We are very proud of our strong relationship and partnership with Petro-Canada Lubricants with our international Wolfsburg United program," says Dr. Tim Schumacher, managing director, VfL Wolfsburg. "We are highly honored by the commitment of PCLI to extend the partnership to the national level for the 2018/19 season and are very delighted to have such a strong, global company as an exclusive partner on our side."