HollyFrontier Expands Sponsorship of Liverpool Football Club

Aug 26, 2020

HollyFrontier has renewed and expanded its sponsorship of Premier League Champions - Liverpool Football Club (LFC). HollyFrontier, including the lubricants and specialties commercial brands, will now be an Official Global Partner and the Official Oil & Lubricants Partner.

The exclusive agreement will enable Petro-Canada Lubricants to further leverage its connection with LFC to promote its industry-leading products and services to customers and its network of distributors across the globe. Access to player and Legend appearances, exclusive marketing assets, and when COVID-19 restrictions permit, events at Anfield’s world-class facilities will allow Petro-Canada Lubricants to offer premium experiences to distributors, customers, and prospects.

As part of the renewed relationship, Petro-Canada Lubricants will leverage LFC’s global presence on broadcast and digital channels to strengthen its brand awareness in key global markets. The strategic partnership will provide reach of an unprecedented level for the business.

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